WEP: Custom Global e-commerce

Traditional e-commerce works if you're selling shoes. But if you're selling a semester in Australia that will change a student's life? You need something more.

WEP wasn't selling off-the-shelf products, they were selling dreams and personal growth. But their old portal treated a gap year like a t-shirt on Amazon. Spoiler: it didn't work.

Together with our partner Fightbean, we rethought what it means to discover and choose an international educational experience in the digital era. Not just "developing a website," but building a machine to transform curiosity into conscious decisions.

We designed a platform that guides users to discover educational experiences in a personalized way, going beyond the classic e-commerce system. Experiential navigation based on emotions and personal goals, intelligent recommendation system that considers personality and dreams, immersive storytelling for each destination.

The multi-environment architecture supports international teams working in parallel: parallel deployments without conflicts, zero downtime, global scalability from Milan to Sydney.

The results speak for themselves: * +40% dwell time, * +60% qualified conversions, * -50% support requests, * 100% satisfied teams from Imola to Brussels.

Today WEP is no longer a digital catalog. It's a space where young people discover possibilities, families find security, dreams take concrete form. Because in the end, the best code is the one that changes people's lives.