Italy has over 700,000 farms doing direct sales. Most of them can't be found by someone living five kilometers away.
It's not a demand problem. Demand is there: more and more people are looking for local products, want to know what they're eating, want to buy close to home. The problem is that supply and demand never meet. There's no single place where a consumer can easily discover farms in their area, check their hours, see what's available today.
OrtiGo is built to close that gap.
What is OrtiGo?
OrtiGo is an app — available on iOS and Android — that directly connects local farms and consumers. Through a geolocated map, consumers can discover nearby farms, check hours and available products, and reach them or place an order in a few taps. Farmers get visibility without having to build their own digital channel from scratch.
Short supply chain. Made findable.
Who's behind it
OrtiGo is founded by Elia Rufolo, an agronomist with hands-on experience working alongside farms in the territory, and Nosanin Abdollahian, who handles UX design and product strategy. Two complementary perspectives: someone who knows the problem from the inside, and someone who knows how to build digital tools people actually use.
The project was born inside our startup studio. It's incorporated as an S.r.l. — not a side project, not an experiment. A real company, with real founders, solving a real problem.
[INTERNAL LINK: how our startup studio works]
Why we believe in it
The agritech market in Italy is still early-stage. Existing tools are built for large-scale distribution or for farms that already have digital infrastructure. Small farms — the ones selling at the gate or at the local market — are left out.
OrtiGo steps in exactly there. With a product simple enough for farmers who don't have time to learn complex software, and useful enough for consumers who don't want to search across four different channels to buy local.
An ecosystem, not just an app
The app is the first step. OrtiGo's goal is to build an ecosystem: more producers, more real-time availability data, more tools for farms that want to grow their direct sales. The short supply chain works when it's visible. OrtiGo is working to make it so.
If you're an investor or partner interested in agritech, the local food market, or the digital transformation of rural Italy — OrtiGo is worth a conversation.
Find all the details at ortigo.it.